ABOUT US

CLOETH IS A PREMIUM CLOTHING BRAND FOUNDED IN RAJASTHAN (THE LAND OF KINGS), BY BHUPENDRA CHOUHAN IN 2025. THE BRAND IS BUILT ON BRIDGING THE GAP BETWEEN EVERYDAY UTILITY AND PREMIUM LUXURY, OFFERING A SENSE OF EXCLUSIVENESS TO THE ONES WHO VALUE AUTHENTICITY OVER TRENDS.

AT CLOETH, WE BELIEVE THAT CLOTHING SHOULD GO BEYOND ART, IT SHOULD BECOME AN EXTENSION OF THE WEARER'S IDENTITY AND A MEDIUM OF SELF-EXPRESSION.

BOLD. COMFORTABLE. YOURS. - THIS ISN'T JUST OUR PHILOSOPHY BUT IS INCULCATED INTO EACH GARMENT THAT WE CREATE. BOLD DESIGNS, COMFORTABLE FITS AND A STYLE THAT IS UNAPOLOGETICALLY YOURS. 

EACH CLOETH PRODUCT IS A RESULT OF METICULOUS ATTENTION TO DETAIL, PRIORITIZING QUALITY OVER QUANTITY WHICH ENSURES THAT EVERY DETAIL - FROM THE WEIGHT OF THE FABRIC TO THE DEPTH OF THE PRINT - PORTRAYS A DEEPER MEANING DERIVED FROM OUR STRONG DEISGN SENSIBILITIES.

THIS IS NOT JUST CLOTHING. THIS IS CLOETH.

ABOUT THE FOUNDER

BHUPENDRA, 25 YEARS OLD, STARTED CLOETH WITH AN OBSESSION FOR THE ARCHITECTURE OF FASHION AND A SIMPLE REALIZATION: THE INDIAN MARKET WAS READY FOR A BRAND THAT DIDN'T JUST FOLLOW GLOBAL TRENDS, BUT REDEFINED THEM. HE SET OUT TO BUILD A LABEL THAT PRIORITIZED QUALITY OVER QUANTITY IN EVERY THREAD.

WITH A GOAL TO CREATE MORE THAN JUST HIGH-STREET FASHION, HE WANTED TO BUILD A VISUAL LANGUAGE THAT FELT PERSONAL. BY LEVERAGING A KEEN EYE FOR DETAIL AND COMMITMENT TO INNOVATION, HE CRAFTED AN IDENTITY FOCUSED ON ONE-OF-A-KIND PRODUCTS.

HEY THERE, BHUPENDRA HERE -

''CLOETH IS MY CONTRIBUTION TO A GROWING COMMUNITY OF CREATORS AND LEADERS. I BELIEVE IN GROWING TOGETHER, AND I AM HONOURED TO HAVE MY WORK BECOME A PART OF YOUR SELF-EXPRESSION.''

SHOP NOW TO OWN YOUR CLOETH.